I was wondering what would be the first thing, not only in 2009, but in very long time, that I would write about on this blog. Well, today, I definitely found something worth mentioning.
You see, despite the difficult economic times, doing the opposite thing, the different thing, yea the remarkable thing, even the what your competition would never even think of doing thing—now that's the right thing to do!
Today, Denny's restaurants served a free Grand Slam Breakfast to all comers. One of their franchisees said it best,
and we're aggressively going after the business," Eddie Rice, owner of
a Denny's in Peoria, Illinois, told CNN affiliate WEEK-TV.
Some people were shaking their heads before the event and even more will be shaking their heads from this day forward. Besides the fact that this event will be remembered as a very successful and keen marketing move, this good deed by the team at Denny's will be remembered as much more. It is a great and wonderful thing to do in the midst of one of the hardest times in American history.
It is just right all around.
Good for Denny's!
Glenn
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