I have been following a company based in Chicago that, in the Web 2.0 community, have already become defacto authorities. Their following is astounding. 37 Signals began with four guys from all around the globe who decided to build a web app because they needed it for their own development and client work. They employed a very simple philosophy that is fully articulated in their new eBook ‘Getting Real’. Today, they have a suite of web apps that are redefining how to get things done. I am one of their biggest fans and a dedicated user of their web apps.
So, how’s their new book doing? Here’s a quote from their blog from today.
How’s the book doing so far? Since we launched it yesterday, we’ve sold over 1,750 copies. That’s exciting. These numbers demolish the sales pace of our first book, Defensive Design for the Web, which was released through the traditional publisher/bookstore model. DIY publishing: There’s a new sheriff in town.
At $19.95 per PDF copy (on average - they have a multiple copy version for $49.95), that’s over $35,000.00 in a week. I love it!
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