2 Percent Creativity

Here’s a must read for every real estate agent! MarketingProfs.com is one of my personal favorite websites for marketers. I have never seen them do a piece specfifcally for real estate before and their first is a great one. As I have gently tried to explain to many REALTORS® before, Lee Iacocca is no longer the president of Chrysler. Branding ‘you’ is what most agents do and have done for the past 25 years. Your ’services’ are your value proposition and what really count today, if your goal is to separate yourself from the pack. Read this and grow…

Link: Avoiding Common Real Estate Branding Pitfalls.

It has taken a long time. The major search engines haven’t done much about it. In fact, they are still living behind those ivory covered towers, with impunity and without marketers demanding a human connection to the all powerful ‘editors’ at the directory and organic search level. The SEO’s have given up trying to even pretend that they care about the issue and, unfortunately, many of them have joined the more unscrupulous ones, to build more link farms and affiliate the search engines to death.

To the rescue, at least as a first step, Stanford University’s InfoLab has released a technical report as a 22 page PDF. Lot’s of algorithms make it look pretty official, the substance is still to come. Stayed tuned…

Link: New Technical Report from Stanford Discusses Link Spam.

There have been many firsts in my personal and business life. I was
just 20 years old when I first cracked the spine of David Ogilvy’s
classic, Confessions of an Advertising Man.
Instantly I was aware that I had found someone who understood what my
mind had been telling me for some time—that there’s nothing truly ‘new
under the sun’, but inspiration and creative genius, potentially, YES!

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I have decided to repurpose and therefore, relaunch my blog as of May 30, 2005. The past year has been a very busy one on both personal and business levels. As a result, the dedication required to make for a useful contribution to the blogosphere has been lacking. Mea Culpa, Mea Culpa, Mea Culpa.

One post I thought I would save from the past is once again my first ….

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