Several posts have been written lately about a disturbing trend in the blogoshere—Ghost writing. Many point out the obvious problem with this faulty idea. Blogs are journals, personal accounts or posts by an individual who represents either herself or their company. B.L. Ochman makes the point very well…
This move by Daimler Chrysler must rate as the strangest corporate blogging concept in a while. Check out the link below to B.L. Ochman’s weblog for all the details. She attempted to register, but has found out that they are serious. Their blog is only available to “journalists who work for known and established media organizations”. Clueless is all I have to say. Although B.L. correctly points out that nobody under 50 has a clue who that old guy Lee Iacocca is, I will say just two things about that. One, I’m 50 bang on and I think that number would be more like 40 and two, at least Lee would have known how to use blogs to support DM’s marketing efforts better than today’s suits 
B.L. Ochman’s weblog - Internet strategy, marketing, public relations, politics with news and commentary: Daimler Chrysler Launches Media Only Blog and Locks Out Bloggers.
If you are someone who buys the notion that the blogging bubble must burst, examples like today’s misquoting faux-paux by Stephen Baker, the resulting rant of injustice (justifiable I will add), by blogging evangelist B.L. Ochman and the surprise, surprise correction by Mr. Baker (way to go big guy), well, you just have to believe that there is something truly powerful going on here.
Recent Comments