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Make Something Happen Will You Please!

I saw this posted by Seth Godin the other day on his blog, so I admit, originality is not my claim here. The fact is it inspired me and that is what good marketers are supposed to do. It inspired me because I am in the midst of the very early stages of a new startup and there are days when that little demon on the left shoulder (yes left!) gets me thinking—it won't work. So what do you do?

Well, as Seth so succinctly puts it, make something happen. Make it happen today and everyday for that matter. Do the research, do the math, post the post, search for the domain name, sell something, but for goodness sake, do something NOW!

Here's the rub. There is no magic formula. The real work of going all the way with your idea, your product, your plan is just that—REAL WORK! Here's the good news. Most people won't do it. They'll cheat. They'll give up before they even get going. They'll listen to the little twit on their left shoulder.

Don't do that, do IT! Something, anything that gets you back on track and moving toward your idea, your plan, your customer.

Oh, and one more thing. Did I mention, on your marks, get set......

Thanks Seth!

Glenn

October 16, 2006 in Marketing et al | Permalink | Comments (0) | TrackBack